Are consumers shifting to the 'Super App'?

The rise of so called ‘super apps’ that help small businesses to manage messaging, financial services, payments, and provide other tools could change the game for how banks manage their own apps. WeChat, in China, has been the prototype as the do everything app in the world. But now WhatsApp, google, and X, are all in on trying to create their own super app here in the U.S. What can banks do to compete in the super app market?  This episode examines a blog post from PCBB. A link to the blog post is included below.

Link: From Messaging to Money: The Super App Shift